Rio, Stinger are Segment Winners for JD Power APEAL Study

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The 2018 Kia Rio and 2018 Kia Stinger have earned top awards in their respective segments from the J.D. Power 2018 Automotive Performance, Execution and Layout (APEAL) study. The 2018 Rio was named the top Small Car and 2018 Stinger was named the top Compact Premium Car. 

 

These two awards have allowed Kia to reaffirm its place in the top 10 non-premium brands for the study with an additional eight points for the overall score. Plus, this comes on the heels of J.D. Power naming Kia the highest-ranked mass-market brand for the fourth consecutive year in the Initial Quality Study. 

 

“Whether it be a practical commuter car for people just looking to get from point A to B, or a sports sedan with up to 365-horsepower for enthusiasts, we design every Kia with the customer in mind,” Kia VP of Product Planning Orth Hedrick said in a statement. “Earning a J.D. Power APEAL award for both the Rio and Stinger demonstrates the level of dedication we put on delivering a superior combination of the desirable features and attributes today’s savvy car buyers want from their vehicles.”

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The J.D. Power 2018 APEAL Study has been conducted for the last 23 years and it takes customer evaluations of 77 vehicle attributes (of new 2018 model-year vehicles and how gratifying they are to own and drive. The vehicles are rated in the following categories: exterior, interior, storage, audio, seats, heating and ventilation, driving dynamics, powertrain, visibility and fuel economy. 

 

The APEAL study takes place at the same time as the J.D. Power Initial Quality Study and customers are surveyed after 90 days of ownership. The vehicles with the highest appeal are those that are sold for higher transaction prices, have greater owner loyalty and when customers spend less time at dealer lots before purchasing.  

 

View the complete list of winners for the APEAL study here. 

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